Use your blog to produce a profile on the following research techniques within the games industry:
1. Quantitative Research
2. Qualitative Research
3. Audience Profiling
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Quantitative Research
Quantitative Research is use to tally the range of people to ask simple things about it like if they have played it or did the enjoy it.
Qualitative Research
Qualitative Research is more of a formal question type. For
example here is a statement about how well resident evil 2 did, which was asked
by a reviewer.
Retrieved January 25, 2012. "Resident Evil 2 from Capcom Entertainment sold more than 380000 units in its debut weekend – more than 60% of its initial production. It made more than $19 million, surpassing the revenue of all but one Hollywood movie for the same weekend. The game was released on January 21, 1998 for the Sony PlayStation, and broke records set by some of the industry's biggest video games, including Final Fantasy VII and Super Mario 64. Resident Evil 2 was supported by a $5-million advertising campaign"
Audience profiling
Audience profiling is finding the profile of the audience to make sure you get the right audience you search there profiles that suit your research. For examples if you have a questionnaire about what games go girls play you can search for females that play games making the best results.
Audience profiling is finding the profile of the audience to make sure you get the right audience you search there profiles that suit your research. For examples if you have a questionnaire about what games go girls play you can search for females that play games making the best results.
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